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News  
Kiosk Europe Expo and Digital Signage Expo open in Germany By David Drain executive director
08 May 2008 ESSEN, Germany — The second annual Kiosk Europe Expo opened yesterday with a new component this year: Digital Signage Expo. The co-located expos are organized by hf media & events, publishers of Kiosk Europe magazine. hf partnered with POPAI to produce the Digital Signage Expo.
The organizer reported 170 exhibitors from 26 countries and over 3,000 pre-registered attendees and exhibitor personnel. About 100 of the exhibitors are related to kiosks with the other 70 related to digital signage. Some companies, like IBM, displayed both technologies in their booth.
During a press briefing yesterday, the show organizers claimed this to be the largest self-service and kiosk show in the world, based on size of the show floor. They also made a similar claim regarding being the largest digital signage show in Europe.
Karin Wunderlich, managing director of POPAI (Germany-Austria-Switzerland), said she was pleased with the exhibitor turnout being the first year for the Digital Signage Expo. The expo includes a Digital Signage Content Centre, “showing to visitors what digital signage can deliver,†she said. She was also pleased to announced that in two weeks, POPAI will be releasing a 400-page global digital signage study.
Jens Schindler, managing director of hf media & events, indicated his belief that kiosks and digital signage are complementary and that the industries can learn from each other. He also announced that next year the show will have yet another component to be called Cash Management Expo. hf is partnering with Coin Media and EFMA on this effort.
David Drain is the executive director of the Self Service & Kiosk Association and the Digital Signage Association. He is on location in Essen, Germany.
©2008 NetWorld Alliance LLC. All rights reserved.
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